Timely feedback... Must for improvement

Remember it's your site your own business tool, hence it's you who can decide what should be their in the website. Your developers might put enough creativity but ultimately what you say goes. You should keep in mind that, development is a step by step method and you should always be in touch with your developers, so that they can know what you want for your business. Give timely feedback to your developers and tell them about the essential changes you need for your website.